DESTINY INC.
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PROUDLY PRESENTS

CURSED WHEN BLESSED

Live From Erster Erster gallery, Berlin
Live From twitter.com

Destiny Inc. introduces a totally
new way of harnessing data.

We count your blessings.

PROJECT

Third parties have been using people’s social media data in many different ways. The usage ranges from companies guiding the public through targeted ads to consulting firms helping undecided voters around the world make up their minds during election season.

Cursed when blessed introduces the possibility of affecting destiny, by bringing people up to seven years of bad luck. Using live streaming data from Twitter.com a motor raises a hammer with every tweet containing the hashtag #blessed. When the hammer is fully raised to the ceiling a release mechanism is triggered resulting in the hammer swinging towards the mirror – breaking it into a million pieces. Even though the accumulated amount of tweets by different people causes the hammer to be raised there is only one person responsible for breaking the mirror.

Don’t leave destiny to fate, leave it to the professionals.

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